~Click this link for Articles to help with your after graduation job search~
Be Your # 1 Assest --- Brand Yourself
It's Never to Early to Create a Brand for Yourself ~
Take a look at who you are and what you represent and what you stand for - this constitutes your brand and you must live it everyday in order to make 'you' - your #1 Asset.
The Power of Brand Recognition
A lot of time and energy (what I call blood, sweat and tears) goes into creating a memorable 'brand' that adds value to a company's marketing strategies. This value generally manifests itself in the form of name recognition. We have all been exposed to name recognition forever - either consciously or sub-consciously.
Think of companies like McDonald's with the Golden Arches and that silly Clown with the big red nose, Think of Pizza Hut with the famous Red Roof, Think of Energizer and that crazy Pink Bunny-and did you ever think you would see the day when an insurance company would be marketing its product with a 'lizard'?-- the list goes on.
We carry around words and jingles and sayings and images all the time-and all of these sayings, jingles and images etc. are most likely associated with a product or service that we have used, seen, heard about or been exposed to in some way. Most of the time we can hear just the first bar of a jingle and we already know what the product is. This strategy is not by chance. As mentioned earlier a lot of time, energy and expense goes into creating a 'brand' that is easily recognizable and well received by that company's market.
See If You Recognize These:
- Have a __________ and a smile.
- You're in Good Hands with ______________ .
- Like a Good Neighbor _______________ is there.
- You deserve a break today- so get up and get away to _______________.
- Have it your way at ____________________.
- It's so easy even a ___________________ could do it.
- These are the voyages of _____________________________.
- You have just entered the _________________________ Zone.
SO, WHAT DO PEOPLE SAY WHEN THEY THINK ABOUT YOU?
Define Who you Are -
The most important step to creating your personal brand is defining yourself. This means that you must take stock of your strengths, values, goals and personality to determine how people will relate to you and trust you. What will a person take away from an encounter with you either directly in person or by phone or through your website(s) profile? Are these encounters consistent?
When you consistently present yourself based on the attributes that you have identified, you will have created an effective Personal Brand. Those who interact with you now will have a strong sense of who you are and they will come to know, like and trust you.
The beauty of Personal Branding is its uniqueness. Components to consider for your Personal Brand include: your leadership abilities, your special strengths, talents or achievements; your personality traits, and distinctive qualities. Just remember, your Brand is Your Brand--
It doesn't ' mirror anyone else but you.
How do People Learn About You?
There are endless options available for getting your personal brand message out. Certainly the most powerful and effective is face-to-face communication. It is agreed that personal interactions provide the greatest opportunities to create memorable impressions.
WARNING~ You must be careful of what you allow to be placed on the internet about you, such a photographs and YouTube images that you may live to regret. Once it is out there it is out there!
Click here to Learn How Your Online Reputation Can Hurt You...
New Technology, Innovative Tool
A cutting edge tool by the technological company QAlias makes it possible for you to control what the internet says about you. This tool allows you to create an online Profile, a Bulletin page where you can highlight or just discuss your particular areas of interests and ideas. You can also create a page to display favorable images of yourself. A professional online image will add credibility to your personal brand as you seek to establish your career.
Now instead of sending hundreds of e-mails or personalized letters to introduce yourself or to let people know about you. You can now just say "Google Me" and they can go directly to your online profile.
When you are able to project the image you have defined for yourself through your online professional profile you will become your #1 Asset. And this is critically important for young people (or anyone for that matter) considering all of the 'negative' content being displayed on the internet.
Job Search Tools from CollegeGrad.com
We have included a link to a variety of videos that will help you with your job interviewing techniques. Follow this Link for a vitural 'library' of job- help tools.
Visit our Student Page at Success Communications~Professional Resume Preparation and Career Assistance Services to see how we can assist you in your educational and career needs to include asssitance with Research/Term Papers and Admission Essays.
